My cousin asked me to create him a one page companion site to go along with an ad he was running. He was trying to sell his BMW. I thought about it for a bit, and headed over to BMW’s site. It wasn’t terribly complicated, so I took the CSS and source and swapped out the info with his. I posted the site up and sent him to the URL. He loved it. Car sold.

When we talked about selling our Benz (which we still have) I did the same thing, only this time with the Benz site. Side-by-side windows, you couldn’t tell which was mine and which was Mercedes…